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Software Vault: The Sapphire Collection
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Software Vault (Sapphire Collection) (Digital Impact).ISO
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HLP.TXT
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1994-10-26
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Help Others To Help Yourself
As you build up your organization with a number of
first-level recruits, you'll want to spend time helping
those distributors hold recruiting meetings. Remember,
every new distributor they add is another participant
in your downline.
As you'll recall, you build a downline by the
numbers. You call a lot of prospects and then recruit
a percentage of them as distributors.
Once you have a number of distributors, you'll see
that they're not all world-beaters. You go to a
recruiting meeting sponsored by Janet and you see 10 or
12 prospects there; the next week, you finally persuade
Steve to hold a meeting and only two people show up.
Your best course is to focus on the Janets of the
world; they're the motivated ones, the enthusiastic
ones, the ones who are going to make you money. Get
Janet to hold meetings once or twice a week; then help
her follow up to recruit more distributors. Within a
year, Janet might have a dozen active distributors, all
of whom are working for you as well as for her. If you
have a few Janets in your downline, you'll be on your
way to success in MLM.
What about the Steves, who far outnumber the
Janets in most organizations? Don't waste a lot of
time on them. You're not likely to build a fire under
somebody who's not self-motivated.
Instead, ask Steve to come to Janet's recruiting
meetings and bring along a potential recruit or two.
This will help keep Steve in your organization, as a
customer and perhaps a small-scale recruiter. Also,
the excitement generated at Janet's meetings may help
persuade Steve's one or two prospects to sign up.
According to industry sources, the majority of
people who go into MLM never collect a check, and even
the checks that are collected average less than $50.
The attrition rate among distributors is 70% - 90%.
As a result, there are a few people at the top
making big money, many people on the bottom making very
little, and a relative few in the middle. How will
this affect you? You need to spend a lot of time with
new distributors. Don't expect them to be able to
start a new business right away. Give them
encouragement, go with them to prospect meetings, pass
on whatever training tools you can find. The more you
help them, the more likely they'll succeed, building
your downline.